Putting together a printed press kit can be a cumbersome process. From having folders printed with a company logo to having all the contents printed and collated for including in the kit, traditional media kits can take weeks to put together. Electronic press kits can be put together in a few hours and provide small business owners with a cost effective way to promote their services or products.
Components on an Electronic Press Kit
An electronic press kit should contain all the elements of a traditional press kit. This cost effective promotion tool should include search engine optimized press releases, company background information, question and answer sheet, staff or founder biography, business timeline, company fact sheets and any relevant brochures.
How to Make an Electronic Press Kit
There are several ways to make an electronic press kit. If the business has a traditional media kit, converting it to an electronic version is as easy as collecting all the relevant documents and converting them to PDF files. Add a news link to the business website and upload the media kit documents along with images, videos, presentations, and podcasts to the company website site for easy downloading.
Creating an media kit from scratch takes a little work but can be done using basic word processing and PDF software. To create this cost effective promotion tool, start with an electronic version of company letterhead. Create individual documents on the letterhead and save the file as both a PDF and native word processing file. Use the letterhead as a template for all the components of the electronic press kit. Use a cover template available in most word processing software or design a cover to add a finishing touch to the electronic press kit.
To include videos and images, consider posting them on the business website or on sites like YouTube or Flicker. Create a new document in a word processing software with links to the videos and images. Save the document as a PDF file. Individuals reviewing the electronic press kit will be able to click on the links to access the information online.
Once all the electronic press kit documents have been created, use a PDF editing program like Adobe Acrobat to organize the PDF documents into one document. For easy navigation, use the bookmark feature in Adobe Acrobat to label different elements.
Electronic press kit services are also available from a number of websites including Power Press Kits or Artistecard. These website provide electronic press kit templates for business owners to use to create their own media kits. Businesses are charged a small monthly fee for the website to host their information.
Businesses big and small can help their company get noticed by producing and providing electronic press kits to media outlets, trade magazines and news organizations. This cost effective promotion tool can be put together in just a few hours and eliminates the cost and waste associated with printing traditional media kits.
Wendy Roltgen - Wendy Roltgen is an avid writer and reader. She loves learning and writing about a variety of topics. She has worked in various marketing ...
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